Pirelli Pro Rally Unveiled

Italian tyre giant, Pirelli has unveiled their latest motorsport programme with the launch of Pirelli Pro Rally. It offers the unique opportunity of a high speed rally ride to members of the public on rally stages around the UK. The programme is developed from an initiative first conceived by TopStar Marketing for MG Rover Group and run under the banner MG XPower Xtreme Rally.

The new Team know as Team P Zero will continue to use the ultra quick 200 BHP MG ZR’s and will be headed by former MG works driver Matt Stephens. During the programme Matt will be supported by other top UK rally driving talent including Gethin Jones, Eliot Retallick and former team mate at MG, Miles Johnston.

The stunning new Pirelli livery was revealed at a special launch event held at Bruntingthorpe. Specially invited Pirelli guests were treated to an amazing in-car display of car control as Matt and Eliot demonstrated in graphic detail the meaning behind the famous Pirelli strap line “Power Is Nothing Without Control” Using standard Pirelli P6000 tyres, the cars were hurled through a testing course in searing heat with total precision and very sideways!

Pirelli have been winning in motorsport since 1907 and the lessons learned over nearly 100 years of tyre development are incorporated into every tyre they make. Matt Stephens added “Pirelli have been great supporters for us through the MG phase and now to have them as principal sponsor is just fantastic. The Pirelli name is synonymous with rallying and innovation. Few companies can see beyond putting a name on the side of a car but Pirelli have embraced the value of getting the public closer to the action.”

In addition to Pirelli, top manufacturers such as Leda Suspension, Eibach Springs, Galfer Brakes, Peltor, Mobil, Powerflex, Quaife Engineering, Janspeed, LDV and Xpart have also strengthened their involvement with the World’s number 1 rally ride team as it takes another leap forward.

Team P Zero will be appearing at a range of venues and events across the UK. Details of the tour will be available on their website, currently under construction or from TopStar Marketing on 0870 777 6789. The experience is also available through most high street retailers including ASDA, Boots, Birthdays, Tesco, Virgin, Buy a Gift, Golden Moments and many more; however packaging will still show the MG Xtreme Rally branding. TopStar Marketing reassures all holders of MG Xtreme Rally vouchers that these are now valid for Pirelli Pro Rally.

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